In July 2015, I delivered a marketing workshop at Juniper Networks. Several friends and family asked me to share online so I broke down the content into three blog articles. Today, I focus on the first topic: why personal branding matters.
I love personal branding as a topic because everyone has one. Whether you’re at work collaborating with your colleagues or you are at home with your family, each of us already has a unique reputation. It’s your choice to guide and cultivate this brand, or let it be defined by others.
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