What do marketing professionals do? Do we concentrate all our efforts into branding, advertising, promotions, and the like? Many see marketing that way but the experts know these are only specific segments of marketing. Marketing is an analytical strategy that positions you to create demand for your services or products. This positioning depends upon critical […]
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Recognizing Growth
When someone asks us how we are doing, we often respond by telling them what we are doing. We assume that if we are involved in the right activities (and enough of them) that we must be making progress. But are we actually growing or are we simply keeping busy? Consider the following analogy I […]
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