Storyteller
Head’s up. You can’t effectively change or improve your personal brand without first understanding its current status. This requires an audit!
One of the best ways to analyze your personal brand is do a marketing SWOT analysis – strengths, weaknesses, opportunities, and threats.
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In July 2015, I delivered a marketing workshop at Juniper Networks. Several friends and family asked me to share online so I broke down the content into three blog articles. Today, I focus on the first topic: why personal branding matters.
I love personal branding as a topic because everyone has one. Whether you’re at work collaborating with your colleagues or you are at home with your family, each of us already has a unique reputation. It’s your choice to guide and cultivate this brand, or let it be defined by others.
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My cousins, siblings, and I were asked to share a few words about my grandma at her funeral. After the service, I was asked to share my spoken memories online. Thank you for reading and celebrating a truly special woman.
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Year Three has been full of joy but ended with a major loss in the family. I regret not capturing more moments.
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