Storyteller
2009 begins as a very challenging year. The economy is badly damaged. I attended a funeral of a loved one. Friends are suffering from broken relationships and the fear of unemployment. Not the best of times. I am reminded of the moments I hit rock bottom and the two practical things I did to rise […]
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Question: I’ve heard you talk at universities about how marketing helped your personal life. Can you tell us how someone can use marketing concepts for personal goals? If you don’t have a brand, then you’ll have more difficulty in building relationships. It’s also more challenging for others to recognize you for who you are and […]
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What do marketing professionals do? Do we concentrate all our efforts into branding, advertising, promotions, and the like? Many see marketing that way but the experts know these are only specific segments of marketing. Marketing is an analytical strategy that positions you to create demand for your services or products. This positioning depends upon critical […]
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“Open Source” by Jerico Santander – one of my favorite pieces of art as it reminds me of a decisive moment in my career. Throughout law school, students are trained to think, write and speak one specific language – legalese. Analyzing legal brief after legal brief, preparing case by case, participating in seminars to debates […]
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